SEO

SEO (Search Engine Optimization) is the practice of improving a website's visibility and ranking in search engine results pages through various techniques. It involves optimizing content with relevant keywords, improving HTML structure and metadata, ensuring fast page load times, making sites mobile-friendly, and building quality backlinks from reputable sources.

For a bakery website, SEO involves using descriptive title tags like Fresh Sourdough Bread and Pastries followed by your city name instead of just Home. Add meta descriptions summarizing each page, use proper heading hierarchy with H1 for the main title and H2 for sections, include descriptive alt text on all images, ensure the site loads quickly, and create content that answers what customers actually search for.